Experience Design

Delivering outstanding customer experiences has become the most crucial driver for growth. To excel, corporations need three main ingredients: an outstanding yet crystal clear positioning, a sophisticated customer-centric product & service offering and constant innovation on all levels. Our expertise and proven methodologies help you to succeed on all dimensions.


POSITIONING • Positioning/ Differentiation • Brand Identity Systems/ Brand Values • Brand Portfolio Management CUSTOMER EXPERIENCE • Customer and Market Strategy • Value Proposition Development • Customer Experience Management • KPI models, e.g. NPS • Governance models INNOVATION • Design Thinking • Business Model Design • Prototyping/ Validated Learning • Open Innovation • Go to Market