Customer Insight

At the savvy company, we believe in the power of data. Our consultants are familiar with the latest qualitative, quantitative and ethnographic research methods and got the know-how to identify drivers and potentials to build customer profiles and market segments.

Methodologies

QUALITATIVE • In-depth Interviews • Diaries • Focus Groups • Observation/ Mystery Shopping • Cultural Probes • Semantics • Netnography • Customer Immersion QUANTITATIVE • Segmentation • Path Analysis • Driver Analysis • Pricing models • Brand Performance Analysis • A/B Testing • Customer Loyalty