Customer Insight

Data beats intuition.

Our consultants are proficient in the latest qualitative and quantitative research methods to unfold consumer behaviour and to identify drivers for sustainable growth.

Methodologies

QUALITATIVE • In-depth Interviews • Diaries • Focus Groups • Observation/ Mystery Shopping • Cultural Probes • Semantics • Netnography • Customer Immersion QUANTITATIVE • Segmentation • Path Analysis • Driver Analysis • Pricing models • Brand Performance Analysis • A/B Testing • Customer Loyalty